Customer connection software-as-a-service provider Eagle Eye announced on Tuesday that Loblaw Companies – Canada's largest retailer – has a new relationship with Imperial to expand the PC Optimum programme.
The AIM-traded firm said the PC Optimum programme was already available at a number of Mobil forecourts in Canada.
Beginning this summer, however, PC Optimum members would also be able to earn points at more than 1,800 Esso forecourts in Canada on eligible fuel purchases, convenience store products and car wash services.
Eagle Eye would enable the expansion through the integration of Imperial to the Loblaw PC Optimum ecosystem.
“This announcement will increase recurring transaction fees through the Eagle Eye AIR platform from the summer,” Eagle Eye's board said in its statement.