WPP said on Monday that GroupM, its wholly-owned global media investment group, has agreed to acquire a majority stake in Indian digital creative agency The Glitch.
The Glitch, whose clients include Unilever, Netflix, Shutterstock and Tinder, focuses on digital, video and content strategy, interactive design technology, branding and media planning.
The company was founded in 2009 and employs around 200 people in Mumbai and Delhi.
WPP says the acquisition continues its strategy of focusing on the areas of technology, data and content which differentiates the group's offering to clients.
WPP's digital revenues exceeded $7.5bn in 2016, constituting 39% of the group's total revenues of $19.4bn with that percentage leaping to 41% as of 30 June.
Within India, WPP companies employ over 19,000 people and generate revenues of over $0.6bn
As of 1042 GMT, WPP's shares were up 0.55% to 1288.00p